Monday, December 01, 2014

Check It Out: A special edition designer collection for (aden + anais)RED

In honor of World AIDS Day, aden + anais has launched it's second collaboration with (RED). Designed by three celebrity moms - Rachel Zoe, Jessica Alba, and Gwen Stefani - 100% of the proceeds of this new collection will be donated to The Global Fund. This collaboration aims to stop the spread of HIV from a pregnant mom to her unborn child.

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The new aden + anais (PRODUCT)RED 3-pack Special Edition Organic Swaddle feature 3 unique designs made of GOTS-certified organic cotton. The pack includes an arrow-inspired pattern designed by Jessica Alba for The Honest Company, a Harajuku Lovers pattern designed by Gwen Stefani, and a paisley pattern designed by Rachel Zoe. The 3-pack retails for $54.95.

NURTU(RED) WITH LOVE Every day, 650 children are born HIV positive. We can get that number closer to zero. Treatment exists that costs as little as 40 cents a day to prevent the transmission from mother-to-child. 100% of aden + anais’ profits (25% of the retail price) of every aden + anais (PRODUCT)RED™ Special Edition Designer Collection 3-pack will go to the Global Fund to fight AIDS. Your purchase can provide over a month of lifesaving medicine to help prevent a pregnant mother living with HIV from passing the virus to her baby. Together, we can help fight for an AIDS free generation. 

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