What is the first thing you think of when you hear the words mom jeans? Unfashionable, unflattering? Maybe you are reminded of the now classic SNL skit featuring Tina Fey, Maya Rudolph, Amy Poehler and Rachel Dratch. Well, Mother Denim will make you rethink the words mom jeans. Trust me, these are no mom jeans.
Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy. Our idea was to create a brand that captured the excitement of our own newfangled denims. We are able to add a new element to the way people wear jeans in fit fabric finish and now feel.